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About Marc Budie

During my day job, I am technology director at Quadriga, the trusted partner to many of the world’s leading hotels. I am charged with...

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Business travellers get animated

Posted on: 16-Feb-2010

We’ve just released details of the most watched films and listened to albums of 2009 in 200,000 hotel rooms across Europe, and it makes for interesting reading…

The top ten watched movies through Quadriga’s Genesis internet and entertainment platform in 2009 were:

  1. Madagascar Escape 2 Africa
  2. Quantum of Solace
  3. Angels & Demons
  4. Yes Man
  5. Bolt
  6. The Hangover
  7. Tropic Thunder
  8. Monsters Vs. Aliens
  9. Kung Fu Panda
  10. Bride Wars

And the top ten listened to audio albums through Quadriga’s Genesis platform in 2009 were:

  1. Beyonce, I Am Sasha Fierce
  2. Kings of Leon, Only By The Night
  3. Mariah Carey, The Ballads
  4. Radio 1’s Live Lounge
  5. Pink, Funhouse
  6. Michael Jackson, Dangerous
  7. Roxette, 20 Greatest Songs
  8. Coldplay, Parachutes
  9. R&B Love Songs 2008
  10. 100 Piano Classics

Comedy and animation certainly seem to be the overriding criteria for business travellers when they choose a film, with action thrillers coming a close second. When it comes to music, the divas are leading the way with a bit of rock thrown in for good measure.

I’m not much of a cartoon fan myself to be honest, but Quantum of Solace tops the list of my favourite films of 2009, alongside Star Trek.

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Posted in Content, Digital, Entertainment, Guest, Hotels, Internet, Technology | No Comments »

Sensiq, the intelligent guest portal

Posted on: 18-Dec-2009

Sensiq-original_Ambilight

You may remember us unveiling our next generation technology concept at HTNG Lisbon, back in October. We’ve been busy talking to current customers, other hoteliers and industry analysts in the meantime, and their feedback has been hugely positive. We’re also seeing more column inches devoted to the trend towards more internet content being delivered through the television.

Today, we’re formally launching our new guest communications portal, named Sensiq. You can find a video and lots of information about it over at the Quadriga website.

Our first two Sensiq hotels are up and running in the UK, with more being rolled out in other European territories in the New Year. If you’re interested in discussing the portal and its potential to transform the guest experience, do feel free to contact me directly at marc.budie@quadriga.com.

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Posted in Communication, Content, Guest, Hotels, Next generation, Portal, Technology | No Comments »

“Informative” hotel room TV important to British travellers…and hoteliers?

Posted on: 07-Dec-2009

An interesting piece of research caught my eye last week which revealed that almost two-thirds of British travellers want to use their hotel room TV to access local information including weather updates, tourist attractions, restaurants and bars.

This is exactly consistent with the feedback we’re getting from hoteliers. Their guests expect their in-room TV to deliver more than a selection of movies and TV shows, and an internet-based system – with an intuitive, familiar interface – is the logical means of providing the additional content.

Yet, the article fails to point out the potential opportunities of such a system for hoteliers, in terms of the financial benefits of having increased guest satisfaction and greater loyalty and the creation of new potential commercial opportunities, where the TV can be used to promote and sell hotel facilities and services and drive business objectives.

I’d argue, therefore, that revolutionising the content delivered to travellers is just as important to hoteliers themselves.

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Posted in Communication, Content, Entertainment, Guest, Hotels, Internet, Television | No Comments »

Welcome to the Quadriga Blog

Posted on: 15-May-2009

The digital revolution is creating a new generation of internet-savvy consumers who expect more sophisticated and varied entertainment options. Some in the hotel industry view that as a threat, but I see it as an opportunity.

Here, I share my thoughts on technology developments, consequent changes in user behaviour and ways in which hoteliers can benefit.

Please feel free to leave your comments – whether good, bad or indifferent – and I will do my best to respond in a timely fashion.

Marc Budie

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Posted in Branding, Broadband, CRM, Communication, Community, Connectivity, Content, Convergence, Digital, E-commerce, Entertainment, Guest, High definition, Hospitality, Hotels, IP, Information, Intelligence, Interactive, Internet, Media, Mobile, Network, Next generation, Portal, Promotion, Technology, Television, Wired, Wireless | No Comments »