I think the move to 3D is an exciting technology leap forward for the hotel industry. For what is a relatively small investment, hotels can offer 3D to guests in premium rooms for example. Enabling guests to experience 3D is only part of the benefit. It can keep hotels ahead of the competitors, as well as match the in-room environment with in-home.

There’s no doubt that 3D technology is an emerging technology. In a recent article in Hospitality Magazine, Quadriga’s Roger Taylor discussed how historically, guests enjoyed facilities in a hotel that were unavailable to them at home. For example, in the 1970s when most households were still watching TV in black and white, many hotels had invested in colour. Again, years before Sky TV became common place in UK living rooms, scheduled content and movies were available in hotels. Today, it seems that the acceleration of consumer technology has meant that many travellers now own sophisticated entertainment systems at home that are difficult, not to mention costly, for hoteliers to match. To read the full article click here

For the more forward- thinking hotels, 3D delivers a way to bring back some of that old in-room excitement – and can be easily achieved with a little investment. Although clearly the two things that will drive the future success of 3D TV are available content and ease of use. We don’t feel this is far away. Its why we recently announced our plans working with Samsung Electronics, to develop a 3D video on-demand solution specifically designed for the hospitality sector through our Sensiq platform. In an exciting partnership, we are set to deliver a 3D in-room experience that will enable guests to watch selected 3D content on-demand. A joint solution with LG is set to follow shortly and we also work today with Philips to bring a stunning 3D cinematic viewing experience to in-room entertainment via its Cinema TV in 21:9 format.

It’s really exciting to be at the frontier of technological advancements in the hospitality sector. I wonder what new in-room technology we will be talking about in 10 or even 20 years time…..it would be great to hear your views!